FACTORS INFLUENCED PEOPLE IN CHOOSING UNIVERSITY: A LESSON FROM ISLAMIC ECONOMICS DEPARTMENT UII

Praktik ekonomi Islam di Indonesia yang semakin meluas menimbulkan tantangan baru berupa penyediaan Sumber Daya Manusia (SDM) yang kompeten. Ikhtiar menjawab hal tersebut, di antaranya pendirian lembaga pendidikan ekonomi Islam. Dalam konteks itu, Universitas Islam Indonesia mendirikan prodi Ekonomi Islam tahun 2003. Prodi ini mengalami trend penurunan minat calon mahasiswa pada awal berdiri hingga 2006, terus berbalik mengalami kenaikan peminat yang sangat signifikan sejak 2007 hingga 2014. Kenaikan signifikan tersebut menarik untuk diteliti, apa faktor penentu kenaikannya. Tujuan penelitian ini untuk menganalisis faktor apa saja yang mempengaruhi calon mahasiswa memilih kuliah di Prodi ekonomi Islam FIAI UII tahun 2011-2014. Hasil penelitian secara parsial menunjukkan bahwa variable variable biaya pendidikan 25.41390, variable fasilitas pendidikan 24.48315, variable citra kampus dan nama besar UII 14.28829, variable peluang kerja 22.21724, variable dorongan orang tua dan informasi dari brosur 26.81530, berpengaruh secara signifikan terhadap minat mahasiswa memilih jurusan ekonomi Islam FIAI UII. Sedangkan secara simultan, disimpulkan 98% mahasiswa memilih kuliah di Prodi Ekonomi Islam dipengaruhi oleh variable-variable di atas dan 2% lainya dipengaruhi oleh variable yang tidak diteliti dalam penelitian ini.


A. Introduction
The Development of Islamic economic practice in Indonesia has been very significant growth for the last twenty years. The development is not limited to the practice in the field of Islamic banking and Islamic insurance, but expanded into all aspects of the financial sector and the real sector. The financial sector Islamic banking industry is able to demonstrate high growth performance to an average of 40.2% per year in the last five years, while the average growth of the national banking system amounted to only 16.7% per year. Therefore, the Islamic banking industry was dubbed as 'the fastest growing industry '. 2 This rapid growth of this industry is supported by the broad of potential economic market. Indonesia is a country with a population of approximately 260 million peopple, 87.18% of them are Muslims. 3 It became the largest Muslim country in the world. It is an enormous market for the development of Islamic economic practice in its various aspects. Islamic economic practices in both of the financial sector and the real sector continue to grow. This fact emerged new challenges and opportunities for providing a capable human resources in the field of Islamic economics. This encourages the development of Islamic starting from S1 (undergraduate program), S2 (master), until S3 (doctoral).
The rapid development of Islamic finance and banking industry demanded human resources that having a good qualification in the field of Islamic economics. One of the problems that faced by the Islamic finance industry in Indonesia is the availability of qualified human resources. The continued development of Islamic banking and finance industry encourage the increasing need for qualified human resources. Bank Indonesia (BI) has stated to pursue Islamic banking market share to five percent, this target strive for the availability of about 40 thousand qualified human resources. 4 The second problem is the lack of public awareness to Islamic finance and banking system. It is seen from the lowest number of Indonesian moslem who accessed the services of Islamic banking than conventional banking services.
One of the world's largest management consulting firm, AT Kearney reported that lack of qualified human resources in Islamic banking sector will be the biggest obstacle in developing the industry. Moreover, with the continued development of the Islamic banking industry, the demand for newly qualified human resources will be greater in the future. AT Kearney predicts that Islamic banking industry in the Middle East requires at least 30 thousand of new qualified human resources in the next decade (10 years into the future, namely 2017).
According to the Director of Dow Jones Islamic Market Index (DJIM), Rushi Siddiqui, limited also occur on the side of the sharia supervisory.
Moreover, the need for human resources in sharia supervisory is predicted to increase in line with the increasing number of conventional financial institutions began to adopt Islamic business. Siddiqui said that the latest data from Islamic Finance Information Service (IFIS) in London shows the number of international Islamic scholars were very limited currently.
One expert on Sharia supervisory, Sheikh Muhammad Taqi Usmani, believes that the development of Islamic financial institutions should also involve the development of human resources quality. It is also associated with the understanding of modern financial transactions and its relation to sharia law.  he or she will take as a vehicle to pursue his or her aspiration. This decision determines his or her future. If he or she make a wrong decision, he or she will get complication very much, he or she will drop-outs or will fail to complete the study. Conversely if he or she make a right decision in choosing university and department that suitable with his or her aspiration, he or she will get a brght and clear future. Economics department FIAI UII goes to have positive trend, namely the number of new students increased, the number of applicants also increased. This shows that more and more people who appointed his choice to join Islamic Economics department FIAI UII. This is illustrated by the following chart. Islamic Economics department FIAI UII has the competitive advantages as follow: 1. Islamic Economics department FIAI UII is the first institution awarded operational permit legally from DIKTIS Kemenag RI as an institution that has an authority to produce human resources in the field of Islamic economics with a title SEI (Sarjana Ekonomi Islam).
2. In the beginning period of acreditation BAN-PT, Islamic Economics department FIAI UII awarded Grade B.
3. Islamic Economics department FIAI UII is a part of the Islamic University of Indonesia, the oldest university in Indonesia that has been experienced in managing higher education more than 71 years.
Institution accreditation of UII is A.

Islamic Economics department FIAI UII has a set of curriculum
that balanced between economics and finance and muamalah as acknowledgement from many expert in Islamic economics. The curriculum was resulted from several process and benchmarked to the curriculum of Al-Azhar University in Cairo, International Islamic University Malaysia, International Islamic University Islamabad Pakistan, and the University of Malaya in Malaysia. The curriculum has been adopted by many universities in Indonesia as well as state university and private university.

Islamic Economics department FIAI UII has experienced lecturers
and some lecturers from abroad, especially in the study of Arabic language.

Islamic Economics department FIAI UII organizes internships in islamic
Financial Institutions and Islamic Business institution as an instrument to introduce students to the riel work of islamic Financial Institutions and Islamic Business institution. 8

C. Factors Affecting College Options
Factors that influenced students in choosing university are very diverse.
In this research, researcher determined five factors that influenced them in

Number of Respondents According to Information Media Type
Information about Islamic economics Department can be obtained from many types of media. Many types of information media provided bay university made respondent easy to get any information about the departments existing in Universitas Islam Indonesia. Based on data obtained from the the questionnaires of this research, it can be explained that 25% of respondents got information from family, relatives, and alumni, 15 % from the brochure, 10% from pamflet and magazine, 22% from friends, 18 % from university website, 5% from faculty website, and 5% from teacher recommendation in senior high school.

E. An Analysis of Students' Determinants to Study in Islamic Economics Study Program, Faculty of Islamic Studies, Islamic University of Indonesia
The development of Islamic economics practices, especially in finance and banking, either in the world or in Indonesia is delightful. Both financial services and Sharia banking exist in many countries. Nowadays, there are not less than 75 countries have practiced economics systems and Islamic finance, including in Asia, Europe, America, and Australia.
Similarly in the academic field, several leading universities are actively developing an academic study about Islamic economics. Harvard University is one of the universities, which develops the study. Six British universities are involved in developing Sharia economics studies. Mettwally in Australia as well as Volker Nienhaus in Europe also evolve the study. Islamic economics scientists are not only Muslims, but they are also non-Muslims.
The growth and development of several universities opening Islamic Economics study programs promote the competition among the universities to provide the best quality in education. Prospective students will consider a quality university as their place to study. This research, as explained in the previous chapter, identified five determinants that influenced the prospective students' choice to study in Islamic Economics study program, Islamic University of Indonesia. Those five factors were the tuition fee, educational facilities, campus image and popularity of the university, employment opportunities, family support and information from the brochure. The results of the five determinants are described as follows.

The affordable tuition fee
The tuition fee assigned by the study program had a significant influence towards the students' interest in choosing Islamic Economics study program, at significance level of 5% in this research. From the coefficient regression value employed by E-views, the tuition fee was 25.41390. It shows that if the tuition fee was revised one unit, the students' interest in selecting out the study program would increase by 25.41390 units. Therefore, the more the tuition fee is affordable, the more the students are interested in studying in Islamic Economics study program, Islamic University of Indonesia. It can be suggested that the affordable tuition fee takes positive effect towards the students' interest in the study program.
This possibility occurred since the tuition fee assigned by the study program was cheaper than tuition fees in other study programs. Recently, the study program is not necessary to raise the fee, so the prospective students will remain to choose the program. Yet, the study program needs to adjust trends in rising tuition fee in the other study program in Islamic University of Indonesia, or in other universities.

The adequate education facilities
In this research, the education facilities provided by a university had positive influences towards the students' interest in choosing the study program. At significance level of 5%, the facilities in Islamic Economics study program had a value of 24.48315, which means that if there was an improvement in the facilities conducted by the study program, the change would be at 24.48315 towards the students' interest in choosing the study program.
It can be concluded that the more complete and better the facilities are provided by the study program, the more positive the students are interested in the program. Conversely, if the availability of the facilities decreases, the students' interest will also be low. The facilities become one of the attractiveness for the students who have chosen the study program. Yet, basically, the adequate building and the classrooms should be balanced by the adequate lecturers, so the successful teaching-learning process can be conducted. The ratio of the lectures to students should be adapted, and the quality of the lectures has to be improved.

of Indonesia
The image and popularity of Islamic University of Indonesia involve Islamic nuance in the campus life. Moreover, the accreditation of Islamic University of Indonesia also had a significant influence towards the students' interest.
The image and popularity of the university at significance level of 5% had a coefficient regression of 14.28829. If there was an increase of one unit in these factors, the students' interest would be at 14.28829.
Therefore, the better and greater the image of Islamic University of Indonesia brings positive impact towards the students' interest in selecting out the study program. On the contrary, if the image and popularity of the university decline, there will be negative impact on the students' interest.
Recently, the image and popularity of the campus has increased. For example, first, Islamic University of Indonesia is accredited in A category.
Second, many study programs in the university has received A accreditation.
Third, the university guarantees the quality in the national top 10. Fourth, the achievements of the students and lectures have been increasing. It is important to improve the image and popularity of Islamic University of Indonesia to attract the prospective students to study in the study program.

The significant influence of employment opportunities
Employment opportunities had positive influence towards the students' interest in determining the study program they were going to take. Therefore, the greater the encouragement and the more complete the information in the brochures, the greater the students are interested in choosing the Islamic Economics study program.
Even though the parents allow the students to decide where they are going to study, the parents' encouragement is notable for guiding the students to determine the program. The development of technology and communication enable the parents and their children to search for any information related to colleges. The parents give several alternatives to colleges which have a good academic quality, the adequate career guarantee, the qualified lectures, and others.
Nowadays, we are in the globalization era 12 where it can be identified by the crucial phenomena in the economics. The world economy activities are not limited to the geography borders, languages, cultures, and ideologies, but they are influenced by mutually interdependent factors. 13 The world seems to have no borders; especially there is the rapid development of information technology.
Such circumstances spawn many chances and challenges, 14 particularly in the efforts of the development of Islamic economics education. 15 In the midst of swift information and the development of technology in this era, Islamic Economics study program needs to improve Internet-based information facilities in the forms of interactive institutional Website, and utilize the social media, such as Twitter, Facebook, Whatsapp, Line, etc. Those aim at facilitating the public, prospective students, and parents to obtain more complete information and detailed information about Islamic Economics study program, without waiting for the brochures.

F. Conclusion
From the analysis and discussion in the previous chapter, it can be concluded that first, the variable of tuition fee (X1) was 25.41390, and significantly influenced This research suggests that Islamic Economics study programs need to regard and deliberate the factors of the tuition fee, educational facilities, campus image popularity of the university, employment opportunities, and parents' encouragement as well as information included in the brochures in the decisionmaking of the aim of the study program, and policy establishment, particularly in the marketing to recruit the new students. Islamic Economics study program,