Re-Interaction on Online Media in Indonesia
The characteristic of online media that gives a big power for the reader must be able to get and present information quickly like what readers want. Using the interactivity aspect that has a possibility for the reader to participate by giving their opinion directly in a comments column and share it on social media. Thus,Â by using interactivity aspect,online media has an ability to know about the readerâ€™s respond of a news or issue quickly.Â The readerâ€™s respond can produce a news which can represent for the reader and after it, the reader will give their opinion again. The cycle of readersâ€™ respond become a new news that represents to the reader again and then the reader give back the respond of it, is continued quickly until the reader are not interested again. So,they donâ€™t give feedback. This process is called re-interaction or â€œreturnâ€“interactionâ€ between media and the reader. This research will analyze about how re-interaction or â€œreturn â€“ interactionâ€ on online media in Indonesia. By the structural analysis of the new content, comments column, and social media account, it can be known how the effort of online media to accommodate by the creator of the news can change the societyâ€™sÂ point of view of an issue or an incident.
Keywords: online media, interactivity, re-interaction.
Article MetricsAbstract view : 35 times
17.PDF - 52 times
- There are currently no refbacks.