[1]
Islam, M.A., Kaium, M.A., Zahan, I. and Rahman, M.S. 2024. Does user-generated content trigger university graduates’ online purchase intention? Mediating role of brand image. Asian Management and Business Review. 4, 1 (Feb. 2024), 105–121. DOI:https://doi.org/10.20885/AMBR.vol4.iss1.art7.