Jurnal Aplikasi Bisnis

Analisis Pengaruh Sosial Media Instagram Terhadap Perkembangan Usaha Mikro, Kecil, dan Menengah Coffee Shop di Yogyakarta

Oby Pangestu, Lak Lak Nazhat El Hasanah — Thu, 30 Nov 2023 00:00:00 +0000

The rapid development of the economy and communication technology provide various conveniences in the business world. It is hoped that the use of digital technology-based marketing concepts will provide direction for Micro, Small, and Medium Enterprises to further develop and become the center of strength of Indonesian economy. One of the media used is the Instagram application. Numerous coffee shops in Yogyakarta use Instagram as their main benchmark in terms of marketing. The purpose of this study was to analyze the effect of e-WOM, content and promotion on the development of MSMEs, especially coffee shops in Yogyakarta. The samples used in this study were from Micro, Small and Medium Enterprises Coffee shops in Yogyakarta. Methods of data analysis were descriptive statistical analysis and logistic regression analysis. The results of this study indicated that the variables e-WOM, Content, and Promotion have a positive effect on Business Development.

Analisis SIA Berupa POS PBB Terhadap Pemberian Keringanan Wajib Pajak Pada BPKAD Kota X

Javier Erlandaffa Satria Dwikamba, Neni Meidawati — Thu, 30 Nov 2023 00:00:00 +0000

This study aims to determine the efficiency of using an accounting information system (AIS) in the form of a payment online system for land and building tax (POS PBB) for providing taxpayer relief. The research conducted is descriptive research with a qualitative approach. The sources and data for this research were obtained from the BPKAD kota Yogyakarta. The research data in this study were interviews and observation as primary data and documents as secondary data. results of the analysis of this study, can be concluded that the Analysis of AIS in the Form of Using POS PBB for the Provision of Taxpayer Relief at BPKAD Kota Yogyakarta is running well and efficiently, and the provision of menus by the activities of providing PBB relief to taxpayers makes it easier reviewers in reviewing existing relief files. Even though the use of the PBB POS application is efficient, problems with using the application can still be found, both in the form of system errors and human errors. To minimize these obstacles, BPKAD Kota Yogyakarta made efforts in the form of procurement of hardware and software; training for work units; and collaboration with the internal and external parts of BPKAD kota Yogyakarta.

Apakah Motivasi Kualitas Meningkatkan Minat Mahasiswa Akuntansi Mengikuti Sertifikasi Kompetensi ?

Meutia Bestannisa Widyazzahra, Isti Rahayu — Thu, 30 Nov 2023 00:00:00 +0000

ABSTRACT

Certification represents the recognition of an individual’s competencies. This research study aims to examine the influence of quality motivation, social motivation, educational costs and educational experience on the interest of accounting students in the certification program. This research was conducted in 2022 based on a questionnaire to 150 undergraduate Accounting Students of Universitas Islam Indonsia, using the sampling technique of convenience sampling. Based on data processing using PLS, the research findings reveal that quality motivation, social motivation, educational costs and educational experience have positive significant influence on the students' interest in participating in the certification program. This study finding are expected to be recommendation for Undergraduate Accounting Study Program to increase student motivation in participating in competency certification programs.

Keywords: Certification, quality motivation, social motivation, educational experince.

ABSTRAK

Sertifikasi kompetensi merupakan pengakuan kompetensi yang dimiliki seseorang . Penelitian ini bertujuan untuk menguji pengaruh motivasi kualitas, motivasi sosial, biaya pendidikan dan pengalaman pendidikan terhadap minat mahasiswa akuntansi mengikuti program sertifikasi. Penelitian ini dilakukan tahun 2022 dengan populasi mahasiswa Program Studi Akuntansi Universitas Islam Indonesia. Pengambilan sample dilakukan secara convenience sampling sebanyak 150 responden sebagai sample penelitian. Berdasarkan pengolahan data menggunakan PLS diperoleh hasil motivasi kualitas, motivasi sosial, biaya pendidikan dan pengalaman pendidikan berpengaruh positif terhadap minat mahasiswa mengikuti program sertifikasi. Hasil penelitian ini dapat menjadi acuan bagi program studi untuk meningkatkan motivasi mahasiswa dalam mengikuti program sertifikasi kompetensi.

Kata Kunci: Sertifikasi kompetensi,motivasi kualitas, motivasi sosial, pengalaman

pendidikan

Pengaruh Gamifikasi Pekerjaan dan Kepuasan Kerja terhadap Enjoyment Karyawan Perusahaan Startup di Yogyakarta

Dodi Setiawan Riatmaja, DINDA SUKMANINGRUM.,ST.,MM — Thu, 30 Nov 2023 00:00:00 +0000

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh gamifikasi dan kepuasan kerja terhadap employee enjoyment dengan motivasi sebagai mediator. Penelitian ini dilakukan dengan mengambil karyawan startup di Yogyakarta secara acak sebanyak 73 karyawan. Teknik perhitungan yang digunakan dalam penelitian ini adalah model Analisis Regresi Linier Berganda dan analisis jalur. Berdasarkan hasil analisis menunjukkan bahwa terdapat pengaruh yang signifikan antara gamifikasi terhadap employee enjoyment dan kepuasan kerja terhadap employee enjoyment. Gamifikasi juga memiliki pengaruh tidak langsung terhadap enjoyment dengan motivasi sebagai mediator dan kepuasan kerja memiliki pengaruh tidak langsung terhadap enjoyment karyawan dengan motivasi sebagai mediator.

Kata kunci: Gamifikasi, kepuasan kerja, kesenangan, motivasi

ABSTRACT

The purpose of this study was to determine the effect of gamification and job satisfaction on employee enjoyment with motivation as a mediator. This research was conducted by taking startup employees in Yogyakarta randomly as many as 73 employees. The calculation technique used in this study is the Multiple Linear Regression Analysis model and path analysis. Based on the analysis results show that there is a significant influence between gamification on employee enjoyment and job satisfaction on employee enjoyment. Gamification also has an indirect effect on enjoyment with motivation as a mediator and job satisfaction has an indirect effect on employee enjoyment with motivation as a mediator.

Keywords: Gamification, job satisfaction, enjoyment, motivation

PENGARUH PRODUK DAN PROMOSI TERHADAP KETAHANAN UMKM DI KOTA MATARAM SETELAH MASA PANDEMI COVID-19

Drajat Armono, M Rizal Bakri Najib , Nurhayanto — Thu, 30 Nov 2023 00:00:00 +0000

Penelitian ini bertujuan untuk mengetahui pengaruh variabel independen (produk dan promosi) terhadap variabel dependen yaitu ketahanan Usaha Mikro Kecil dan Menengah (UMKM). UMKM di Kota Mataram yang berjumlah 300 dalam penelitian ini digunakan sebagai populasi. Sedangkan penentuan jumlah sampel yang akan diambil menggunakan rumus Slovin dengan menggunakan tingkat kepercayaan 85% dan kesalahan 15%. Hasilnya, sebanyak 98 pelaku UMKM akan menjadi subjek dalam penelitian ini. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling untuk menentukan subjek UMKM yang memenuhi syarat untuk menjadi responden. Dalam mengumpulkan data, peneliti menggunakan teknik observasi, kuesioner, dan pengumpulan dokumen. Pada saat melakukan pengujian, validitas dilakukan dengan mengecek nilai load factor dan nilai yang diekstrak dari mean variance. Sedangkan pengujian reliabilitas dilakukan dengan melihat nilai cronbach’s alpha. Teknik analisis data menggunakan Partial Least Squares (PLS) dengan menggunakan software Smart PLS. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan dari produk dan promosi terhadap ketahanan UMKM di Kota Mataram.