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Abstract

Purpose – This research examines the relationship between information quality, subjective norms, behavioral control in Generation Z Sharia investment decisions during the Covid-19 era. It also explores how media information can either reinforce or counter these factors.
Methodology – Quantitative analysis was conducted in this study using SmartPLS 3.0. Primary data were collected from investor respondents during the Covid-19 pandemic from December 2021 to December 2022. The data collection was facilitated through Google Forms, and the indicator measurement utilized the Likert Scale.
Findings – The study revealed a positive relationship pattern between information quality and behavioral control with Islamic investment decision-making in Generation Z during the Covid-19 era. Additionally, subjective norms showed a negative relationship pattern with Sharia investment decision-making in Generation Z during this time. Moreover, information media was found to influence the impact of information quality, subjective norms, and behavioral control on Islamic investment decision-making among Generation Z during the Covid-19 era.
Implication – The insights from this research have been shared with investors, serving as a foundational reference for planning and implementing more effective and sustainable Sharia investment programs and strategies.
Originality – This study introduces an alternative perspective by focusing on the realm of Islamic investment decisions made by Generation Z, a unique demographic with distinct characteristics, preferences, and behaviors. This investigation was conducted within the context of economic shocks, specifically during the Covid-19 period, and emphasized the role of information media as a crucial channel for rapid access to information, particularly through digital media. Additionally, the study employed the PLS-SEM model, adding a novel methodological approach to the research.

Keywords

Sharia investment decisions, Generation Z, Information media

Article Details

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How to Cite
Normasyhuri, K., Saputri, Y. D. ., & Anggraeni, E. . (2023). Generation Z Sharia investment decision patterns: Does information media matter?. Jurnal Ekonomi & Keuangan Islam, 9(2), 246–262. https://doi.org/10.20885/JEKI.vol9.iss2.art7
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