Fenomena Bullwhip Effect pada Supply Chain dan Struktur Tata Kelola Perguruan Tinggi

Abstract

Bullwhip effect is the phenomenon in which information on demand is distorted while moving
upstream along supply chain. This causes a variance of demand to be amplified.
Generally, researches about the bullwhip effect are conducted in supply chain of goods
industries, and not in that of service industries. To what extent is the bullwhip effect possible
in service industries, especially in university governance? This research has been
conducted to analyze whether the bullwhip effect may happen in university governance.
This research has revealed that subject to a specific condition, a similar bullwhip effect
phenomenon may happen in university governance.
Keywords: bullwhip effect, special condition, university governance