The Influence of Knowledge of Islamic Economics on Interest in Investing in Sharia Stocks among Generation Z in Surakarta City with the UTAUT Model from an Islamic Economic Perspective

Abstract

The era of the Sharia digital financial industry is developing much better. Z Generation is one of the generations who were born to enjoy accessible, instantaneous, and sophisticated technology. Therefore, this study aims to analyse the influence of Islamic economic knowledge on performance expectancy, effort expectancy, social influence, and facilitating conditions on interest in Islamic stock investment among the Z generation in Surakarta City. This study used a quantitative method. 100 Z Generation members in Surakarta City were involved as respondents, and data analysis was done using multiple linear regression. The results showed that Islamic economic knowledge had no effect on the Behavioral Intention of Sharia stock investment; meanwhile, Performance Expectancy, Effort Expectancy, Social influence, and Facilitating Conditions showed a positive effect on the Behavioral Intention of Sharia Stock investment among the Z Generation in Surakarta City.